Before time is invested in finding solutions, the direction of the search must be coordinated with the client. SketchingĪny large project with a significant budget will only benefit from the creation of sketches. With a high probability, you simply will not please anyone and drain your entire budget “into the pipe”. In no case should you neglect this step in the hope of creating a universal product “for everyone”. A properly-composed portrait includes such parameters as gender, age, marital status, income level, place of residence (geography), employment, job position, typical problems, needs, fears, and desires, and so on. In turn, these portraits would give your team a better understanding of what the final product should be. The results of this research provide grounds to build so-called customer portraits. As a rule, this task is solved by marketers and business analysts. Research implies several aspects: market research to define the presence of competitors, the definition of trends, the assessment of the product’s prospective longevity, etc. As a rule, the output is a fairly abstract list, the task of which is not to form an exact guideline on the development, but rather to determine the directions for the further team activities. This stage is usually conducted by the second teamĪfter brainstorming, when all the viable ideas for the future product are chosen, you need to highlight a certain number of general expectations (requirements) for its implementation. In this step, appreciation and criticism are welcome. Selection of the most viable ideas among proposed.no criticism is allowed – at this stage, ideas should not be evaluated in any way.ideas can and should be combined and improved.even the most absurd and non-standard ideas should be considered.generate as many ideas as possible, without any limitations.Therefore it is necessary to be guided by the following rules: Here, quantity is important, not quality. Participants of the brainstorming voice every idea they can imagine, however crazy it may sound. This stage involves the most creative approach. In particular, you must announce the problem (in this case, the need to create the “right” product design) and select participants for both teams. The second group consists of a “commission” that deals with the processing of the proposed ideas. The first group includes people who generate ideas to solve the problem. As a rule, two groups are created for its implementation. The first step to design a product is brainstorming, which appeared in 1953 in the United States.
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